Today, the real worth of a business is not money, but customers. Smart companies will use a recession to outmaneuver their competition, get new customers, gain market share, acquire the best talent, and even buy other companies at steep discounts, so keep an open mind to positive outcomes. Take your business’s distress seriously, but also […]
By Silvina Rodríguez Pícaro and Claudia Gioia Our lives have changed so rapidly over the past few weeks as a result of COVID-19’s rise to pandemic status. That, we can almost say for sure nothing will ever be the same again. While the world shifts gear and we find ourselves isolated in our homes in […]
By Silvina Rodriguez Picaro Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)! Your brand name is the first step in building a strong, memorable brand, and it is worth consideration and effort. After all, a great brand […]
Every time my teenage daughter asks me to buy her something new, chances are I’ve never heard of the brand.
Here are the final five superpowers of packaging: 6- The Power to Confuse Foreseeably, producers try to sell their most expensive products first, since they are probably the ones with the highest profit margin, but seldom does the highest price find buyers. In response, manufacturers will create less expensive options, indeed in a different packaging […]
