Finding Your Perfect Brand Name

By Silvina Rodríguez Pícaro

Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)! Your brand name is the first step in building a strong, memorable brand, and it is worth consideration and effort. After all, a great brand name – or a group of brand names – may be your company’s most valuable assets, and definitely worth the investment. Continue reading