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PASSION 4 B®ANDS is on its way!


My new book PASSION 4 B®ANDS is on its way!

A fantastic portfolio-book displaying more than 200 full-color pages of branding projects by the SRP Communication & Brand Design, SRP Healthcare Communication, and SRP Interactive’s teams. We’ll share our passion! Stay tuned!

Pininfarina revolutionizes coffee and vending machine concept

By Silvina Rodríguez Pícaro

A new vending machine for the pleasure of the five senses.

Curves attract attention! That is why they sell! This fact is something every good designer knows. Following the increasing trend in design, of creating curves, and organic shapes, and also including details to attract each sense, Pininfarina’s team designed a Coffee Vending Machine worthy of the best industrial design. Yes, Pininfarina, the same designing team of automobile body works such as Ferrari, Alfa Romeo or Maserati. This machine with a similar look to an ultra-modern ATM and with an ergonomic design. A true pleasure to admire. A design milestone that can be destined to creating a new trend towards more elaborated proposals which generate consumer experiences, involving the five senses. Continue reading