PASSION4B®ANDS is a summary of the work I have done for brands in a wide variety of industries. It is a way of seeing in perspective projects that I have created working together with my team at SRP over the last 25 years of my career with some of the brands that have given us the opportunity to work with them. To mold, to recreate, shaping, making them grow and especially to project them into a successful future. Brands are my passion, so the title PASSION4B®ANDS is so natural as if it pre-existed and simply had presented before me in the form of a logotype, to share this passion with the readers.